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Tennis Factory are the club’s tennis coaching providers and have been recognised with multiple awards for coaching excellence for club and junior coaching by Tennis Australia, Tennis West and the WA Dept of Sport & Rec.
At Tennis Factory, we believe tennis can be played by anyone of any age – from beginner through to tournament players.Our coaches are passionate about the game and provide our junior and adult players lots of opportunities to play; whether that’s coaching, drills, Cardio Tennis or providing options to compete.
We truly value you and your experiences with us, striving for excellence in all that we do. Our goal is for you to love visiting the club, knowing you’ll enjoy yourself and that you’ll receive the highest quality service both on and off the court. We believe our coaches are the best in Perth, and we’re confident that a lesson with us will lead to your improvement and progress. Whatever your goals may be, we are committed to helping you achieve them while ensuring you have fun – because enjoyment is at the heart of everything we do. Our dedicated and passionate staff, who love the game and thrive on teamwork, are essential in delivering an exceptional coaching program for you to enjoy.
Whether you’re just starting to learn the game, or you are an advanced pennant player we have a program for you. We offer coaching for beginner to intermediate players and drills sessions for advanced players.
If fitness and tennis is your thing, then why not attend one of our Cardio Tennis sessions which gives you a workout and you can practice your strokes too.
Tennis Factory is at the forefront of junior coaching in Australia, with its Hot Shots program recognised nationally with awards from Tennis Australia.
Players can start from as young as 3.5 years of age and progress through a comprehensive coaching program with tiers to suit the level of the player to ensure each junior is playing in the right age appropriate and level for their skill. Our junior program has 4 tiers –
Develop > Progress > Perform > Compete
For our top juniors we have a Performance program overseen by Performance Manager Harry Wilmott-Stanton. Harry offers a dynamic group training environment with the focus on working hard and learning to become a better competitor.
Leading the team, Matt is one of only four Tennis Australia Master Club Professional coaches in WA and is recognised by Tennis Australia as one of the top Club and Tennis Hot Shots coaches in Australia – the only WA coach to have been nominated for both categories at the Australian Tennis Awards, and to have won one of the awards. Matt has a background teaching across all levels, including as a Tennis Australia Talent Development Coach working with juniors playing at a national level.
Matt is regarded as a leader in the tennis coaching industry for his vision and drive to help tennis clubs grow their membership and thrive; becoming valuable places for local communities to gather, play and socialise. On-court he is passionate about getting as many people as possible playing the game and to help them become the best players they can be, commensurate with Tennis Factory’s slogan ‘Building Better Players’.
Simon Simsic – Senior Coach
Simon is a Tennis Canada certified coach where he earned his Instructor Coach qualification in 2013 and his Club Pro 1 in 2023. Simon has coached for a number of years in his hometown of Toronto working with both adults and juniors both in a private or group setting.
Simon, whose inspiration is Rafael Nadal, still regularly competes. In his free time he enjoys watching all sports, loves biking and being on the beach whether it’s in the water or just tanning on the sand with a good book.
Jordan Frieberg – Senior Coach
Jordan began his tennis journey at Viewmount Tennis Club in Toronto, Canada at the age of 8, where he was a long-time member and junior club champion. His love for the sport over the years led him to become a camp counselor and coach at the club. Known for his approachableness, caring nature and engaging style, Jordan works with juniors and adults at beginner to intermediate levels, while also coaching advanced players in semi-private lessons, group settings, and clinics.
Jordan’s coaching expertise is backed by Tennis Canada’s Instructor and Club Pro 1 Coaching Certifications. While earning his BBA at Wilfrid Laurier University, he competed for four years on the varsity tennis team and regularly still competes. Outside of tennis, Jordan enjoys playing hockey, running, and traveling.
May White – Senior Coach
May is a highly accomplished tennis player and experienced coach with nearly a decade of expertise. Combining her competitive success and elite training background, she brings exceptional knowledge and dedication to her coaching.
May works across all levels of player, turning beginners into nationally ranked athletes, offering guidance from her experience and combining her knowledge with a personalised approach to develop each player’s potential.
May is a state league player and PGTC club champion. May has competed on the ITF circuit and in WTA qualifiers and has won multiple women’s tournaments in Perth.
May has honed her skills with some of the world’s top tennis academies and players including:
Alongside her coaching May is studying her Master’s in Law at UWA.
Brendan Jones – Senior Coach
Brendan is a state league player, Pizzey Cup representative and was the Captain of the CCGS 1st Tennis team as well as winning multiple junior and men’s tournaments in WA over the years.
Brendan is a success of the Tennis Factory junior program. He began playing at the age of 7/8 years of age at Tennis Factory’s Onslow Park club being coached by our Director Matt alongside some of the state’s up-and-coming juniors. Before long he qualified for the 12 & Under nationals, along with fellow Tennis Factory coach Nic Mitchell.
Brendan is a long-time coach at Peppermint Grove, having coached there for the past 6 years. Tennis Factory is happy to welcome him back to the coaching team.
Brendan is currently studying a double degree in Psychology and Law.
Ian Bersan – Senior Coach
Ian has represented WA at a junior and senior state level and is a former US Collegiate player. He is a qualified PE teacher and school administrator and coaches both junior and adult players.
Daniel Carew-Reid – Junior Coach
Daniel first learnt to play at PGTC at the age of 8, played for the CCGS 1st team and competes at a Junior State league level.
Daniel has experience coaching at UWA and Northshore Tennis Club and is currently studying a Bachelor of Exercise & Sport Science at Notre Dame.
Welcome to Peppermint Grove Tennis Club, one of Perth’s premier tennis facilities superbly located on the banks of the Swan River.
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